Research
MorMag believes rigorous research is the foundation of effective capital allocation. Our analysis combines macroeconomic insight, company-level fundamentals, and long-term structural thinking to identify opportunities across global markets.
Featured Research
Learning From Mistakes
Learning from mistakes represents one of the most important processes within investing, decision-making, and adaptive intelligence. At MorMag, this perspective forms part of a broader investment philosophy grounded in probabilistic reasoning, systems thinking, behavioural awareness, and adaptive evolution.
The Six Levels of Order Thinking
The six levels of order thinking provide a powerful framework for understanding financial markets as layered adaptive systems shaped by interaction, incentives, behaviour, and uncertainty. At MorMag, this perspective forms part of a broader investment philosophy grounded in systems thinking, behavioural finance, probabilistic reasoning, and adaptive intelligence.
Probabilistic Thinking
Probabilistic thinking provides one of the most important frameworks for decision-making within financial markets and complex adaptive systems. At MorMag, this perspective forms part of a broader investment philosophy grounded in systems thinking, behavioural analysis, probabilistic intelligence, and structural awareness.
The Latticework of Mental Models
The latticework of mental models provides a powerful framework for understanding financial markets as complex adaptive systems shaped by overlapping psychological, structural, probabilistic, and behavioural forces. At MorMag, this perspective forms part of a broader investment philosophy grounded in interdisciplinary thinking, probabilistic reasoning, behavioural analysis, and systems-level interpretation.
Behavioral Economics and the Psychology of Incentives
Behavioral economics and the psychology of incentives provide one of the most important frameworks for understanding financial markets. At MorMag, this perspective forms part of a broader approach to quantitative and behavioural finance grounded in systems thinking, probabilistic reasoning, and structural awareness.
The Psychology of Incentives
The psychology of incentives provides one of the most important frameworks for understanding financial markets. By shaping behaviour, perception, risk-taking, and decision-making, incentives influence nearly every aspect of market dynamics. At MorMag, this perspective forms part of a broader approach to analysing markets as adaptive systems shaped by interaction, reflexivity, and behavioural complexity.
The Lollapalooza Effect
The Lollapalooza Effect provides a powerful framework for understanding extreme market behaviour. Its significance lies in recognising that market outcomes are rarely driven by single causes. At MorMag, this perspective forms part of a broader approach to understanding markets as adaptive, reflexive, and probabilistic systems shaped by feedback and behavioural complexity.
Shannon Entropy
Shannon entropy provides a profound framework for understanding uncertainty, information, and structural complexity within financial markets. At MorMag, this perspective informs a broader approach to quantitative finance grounded in probabilistic reasoning, adaptive systems thinking, and structural awareness.
The Greater Fool Theory
The Greater Fool Theory provides a lens through which to understand periods of speculative pricing in financial markets. At MorMag, this perspective informs a disciplined approach to market analysis, in which speculative dynamics are recognised, interpreted, and evaluated within the broader context of uncertainty and system behaviour.
Intertemporal Choice
Intertemporal choice is central to financial markets. It reflects how participants evaluate trade-offs between present and future outcomes, incorporating preferences, uncertainty, and behavioural dynamics. At MorMag, this perspective informs a disciplined approach to decision-making, in which time, uncertainty, and adaptation are considered together.
The Adaptive Market Hypothesis
The Adaptive Market Hypothesis offers a compelling perspective on financial markets as evolving systems shaped by competition, behaviour, and adaptation. At MorMag, this perspective supports an approach grounded in: structured analysis, probabilistic reasoning and continuous adaptation.
Reflexivity in Financial Markets
Reflexivity offers a powerful perspective on financial markets as systems in which perception and reality interact through feedback loops. At MorMag, this understanding complements probabilistic modelling and quantitative analysis, providing a more complete framework for interpreting complex market behaviour.
Game Theory and Financial Markets
Game theory offers a powerful lens through which financial markets can be understood as systems of strategic interaction. At MorMag, this perspective informs a broader framework in which markets are viewed as complex systems shaped by both statistical structure and strategic interaction.
Behavioural Biases in Financial Markets
Behavioural biases play a central role in shaping financial markets. They influence how information is interpreted, how risk is perceived, and how decisions are made. At MorMag, understanding these dynamics complements probabilistic modelling and systematic analysis.
The Ellsberg Paradox in Financial Markets
The Ellsberg Paradox highlights the role of ambiguity in decision-making. In financial markets, where ambiguity is often present, this has implications for both modelling and interpretation. At MorMag, recognising the distinction between risk and ambiguity informs a more comprehensive approach to uncertainty.
Expected Value and Decision-Making
Expected value provides a foundation for decision-making in uncertain environments. At MorMag, expected value is not used as a precise calculation, but as a guiding principle.
Bayesian Thinking in Financial Markets
Financial markets require continuous interpretation of new information under uncertainty. Bayesian statistics provides a framework for adapting to this reality by allowing probabilities to evolve as data changes.
Conviction Under Uncertainty: Regime Sensitivity and Adaptive Allocation
In modern financial markets, outcomes are shaped less by static fundamentals and more by the interaction of information, positioning, and behavioural response.
Why Markets Are Often Irrational and Why That Creates Opportunity
Markets often deviate from fundamental value due to behavioural biases, macro shocks, and institutional constraints, creating opportunities for disciplined long-term investors.

