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Research

MorMag believes rigorous research is the foundation of effective capital allocation. Our analysis combines macroeconomic insight, company-level fundamentals, and long-term structural thinking to identify opportunities across global markets.

Featured Research

Behavioural Finance & Psychology Thomas Morgan-Magraw Behavioural Finance & Psychology Thomas Morgan-Magraw

The Six Levels of Order Thinking

The six levels of order thinking provide a powerful framework for understanding financial markets as layered adaptive systems shaped by interaction, incentives, behaviour, and uncertainty. At MorMag, this perspective forms part of a broader investment philosophy grounded in systems thinking, behavioural finance, probabilistic reasoning, and adaptive intelligence.

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Behavioural Finance & Psychology Thomas Morgan-Magraw Behavioural Finance & Psychology Thomas Morgan-Magraw

The Latticework of Mental Models

The latticework of mental models provides a powerful framework for understanding financial markets as complex adaptive systems shaped by overlapping psychological, structural, probabilistic, and behavioural forces. At MorMag, this perspective forms part of a broader investment philosophy grounded in interdisciplinary thinking, probabilistic reasoning, behavioural analysis, and systems-level interpretation.

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Behavioural Finance & Psychology Thomas Morgan-Magraw Behavioural Finance & Psychology Thomas Morgan-Magraw

Behavioral Economics and the Psychology of Incentives

Behavioral economics and the psychology of incentives provide one of the most important frameworks for understanding financial markets. At MorMag, this perspective forms part of a broader approach to quantitative and behavioural finance grounded in systems thinking, probabilistic reasoning, and structural awareness.

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Behavioural Finance & Psychology Thomas Morgan-Magraw Behavioural Finance & Psychology Thomas Morgan-Magraw

The Psychology of Incentives

The psychology of incentives provides one of the most important frameworks for understanding financial markets. By shaping behaviour, perception, risk-taking, and decision-making, incentives influence nearly every aspect of market dynamics. At MorMag, this perspective forms part of a broader approach to analysing markets as adaptive systems shaped by interaction, reflexivity, and behavioural complexity.

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Behavioural Finance & Psychology Thomas Morgan-Magraw Behavioural Finance & Psychology Thomas Morgan-Magraw

The Lollapalooza Effect

The Lollapalooza Effect provides a powerful framework for understanding extreme market behaviour. Its significance lies in recognising that market outcomes are rarely driven by single causes. At MorMag, this perspective forms part of a broader approach to understanding markets as adaptive, reflexive, and probabilistic systems shaped by feedback and behavioural complexity.

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Behavioural Finance & Psychology Thomas Morgan-Magraw Behavioural Finance & Psychology Thomas Morgan-Magraw

Shannon Entropy

Shannon entropy provides a profound framework for understanding uncertainty, information, and structural complexity within financial markets. At MorMag, this perspective informs a broader approach to quantitative finance grounded in probabilistic reasoning, adaptive systems thinking, and structural awareness.

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Behavioural Finance & Psychology Thomas Morgan-Magraw Behavioural Finance & Psychology Thomas Morgan-Magraw

The Greater Fool Theory

The Greater Fool Theory provides a lens through which to understand periods of speculative pricing in financial markets. At MorMag, this perspective informs a disciplined approach to market analysis, in which speculative dynamics are recognised, interpreted, and evaluated within the broader context of uncertainty and system behaviour.

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Behavioural Finance & Psychology Thomas Morgan-Magraw Behavioural Finance & Psychology Thomas Morgan-Magraw

Intertemporal Choice

Intertemporal choice is central to financial markets. It reflects how participants evaluate trade-offs between present and future outcomes, incorporating preferences, uncertainty, and behavioural dynamics. At MorMag, this perspective informs a disciplined approach to decision-making, in which time, uncertainty, and adaptation are considered together.

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